with host artist Miriam Schulman
Have you ever walked away from a conversation thinking someone loved your art, only to never hear from them again? For years I believed those lost sales came down to price, confidence, or saying the wrong thing, but I eventually realized I was solving the wrong problem. I’m sharing the lesson that completely changed how I approach home visits, art fairs, and collector conversations so you can stop losing buyers who were genuinely interested. A few simple questions can reveal what’s really standing between admiration and a sale, helping you guide collectors with more confidence and sell more art without feeling pushy.
“Whether you close that sale is mostly determined before you even walk in the door.” – Miriam Schulman
In this podcast, you will…
- Learn why the difference between an empty wall and a wall with existing artwork can completely change the sales conversation.
- Discover how involving every decision maker can dramatically increase your chances of closing an art sale.
- Understand why reducing uncertainty is often more important than improving your sales pitch.
“The biggest obstacle standing in the way between you and the sale is the fear the customer has that it’s going to be a mistake.” – Miriam Schulman
Links Mentioned
📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.
🎨 Free Masterclass “How to Sell More Art”: Learn proven strategies to grow your art sales without burning out on social media. This free training will show you how to attract collectors and thrive as a creative entrepreneur.
Books!
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Other Episodes You Might Like
- 403: What Art Collectors Are Buying Right Now (and Why)
- 404: 5 Content Types Artists Need to Attract Collectors
- 410: How to Make Your Art Easier to Buy
Listener shout out of the week!
The Artist Incubator program has helped me with direction and focus. It’s also been extremely helpful on the business/marketing side because that was the part of the art business where I felt like I was in the dark.
~ Amy Wetmore
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