with host artist Miriam Schulman
Today we are diving in deep on how to find your creative genius using compliments with Jeffrey Shaw. We will also talk about how to price your art and why there is no glory in being a starving artist. We’ll also jump into how environment impacts your creativity.
In this episode, we will be discussing pricing, why there is no shame in being financially free and why many people have a hard time charging for things that generally come easy. Learn about lingo, the Five Love Languages and how to define and attract your ideal client. We’ll talk about turning around the race to the bottom because there really is no glory in being a starving artist.
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In this podcast, you will discover…
- Pricing Psychology
- Pricing creates a perception
- Artists are also customers
- There is no shame in having financial freedom
- People have a hard time charging for things that come easy for them
- What comes easy to you is what the world wants most from you
- Pay particular attention to compliments you tend to want to shrug off, they can tell what value you can provide
- Find something you are so passionate about you would do it for free and then never do it for free
- To speak someone’s lingo is to speak someone’s heart code
- The Five Love Languages
- People who are cost conscious vs people who are value conscious
- Defining your ideal customer
- The ultimate compliment
- Understanding your ideal client’s lifestyle
- How Jeffrey Shaw went from charging 48.02 to 300 dollars for a portrait
- There’s no glory in being a starving artist
- Turning the race to the bottom around
- Forgetting formula and cost of goods when it comes to pricing
- Deciding whether you are a starter or a finisher
- Those that succeed financially at their art not only love they art they are doing but embrace their art as a vehicle for something bigger
Links Mentioned
About Jeffrey
Jeffrey Shaw is one of the most sought after portrait photographers in the United States. Jeffrey has photographed the families of notable people such as Tom Sever, Pat Riley, David Bloom, Stephanie Seymour and C-Suite Executives from Twitter, Anheuser-Busch, etc. as well as many Wall Street leaders. His portraits have appeared on Oprah, in People Magazine, on CBS News and much more. Jeffrey is hardly a struggling photographer. He now helps others and coaches them to help improve their creative business. Jeffrey is also the host of the Creative Warriors Podcast and writer of Lingo, a book to discover your ideal customers secret language to make your business irresistible. http://lingomediakit.com/
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Amazing sharing of ideas and positive mindset to rethinking pricing. Very much enjoyed listening and taking notes. Valuable direction indeed!
Thank you for the very informative podcast or artist had a price that work. I Chyna given up on selling my heart I just can’t seem to find people to buy it I’ve had four shows one person shows last one is it to people show and I didn’t get one person asking for to purchase.
I don’t think it’s me I just think it’s the situation I’ve been exhibiting in library’s in Boca Raton Florida and community centers and the people just are not going there to buy artwork. I wish you could give me some advice. Or just give up and just enjoy the paintings myself in my own house
I’m such a finisher! Content in the afternoon and early evening is so perfect!
Such great advice. Love the examples, brings it into reality and possibilities of selling my Art work in the future. 😁❤️
Really enjoyed this pod. Much food for thought, thankyou so much.
This is such a valuable perspective. Trying to be the Wal-Mart of the Fine Art world really doesn’t work at the one on one level. Truly exhausting trying to give people who want a bargain the gift of art. I am implementing these ideas and revamping my target audience. Fantastic interview!
uh huh!!! So glad you found this conversation valuable and I truly appreciate that you took the time to let me know!
What a wonderfully informative podcast this is! It is such a treat to hear things explained that I always kind of wondered about anyway when shopping or pricing my own products and art. Thank you so much Miriam and Jeffrey!
I’m glad you liked it Susan!!! I know– it’s fascinating…