with host artist Miriam Schulman
Selling your art in a way that attracts true fans is very much like dating. When you meet someone for the first time, you typically don’t ask them to marry you. You get to know them a little and maybe even ask for their phone number. It’s the same with your art collectors. When you meet an art collector for the first time, you get to know them and find out what they like. Ask them questions and then ask them to join your e-mail newsletter. Expecting them to invest in a large painting the first time you meet them is unrealistic. It MAY happen, but it’s better to treat this person like you would meeting someone for the first time.
I’ll be explaining a little more of that in the episode today and using the dating metaphor to help you to build that relationship with art collectors in a way that will be natural and long-term. We’ll also discuss the real role and usage of social media. Some of us tend to use social media incorrectly and expect certain results that just won’t come with social media alone. But don’t worry! I will show you how to best utilize social media while, at the same time, utilizing some traditional marketing tools and strategies! We discuss it all here on today’s episode!
I hope you enjoy this episode and get out there and create romance in selling your art!
In this podcast, you will discover…
- What I mean about the “romance of selling art!”
- How to romance (build that true relationship with) your customers and art collectors.
- Understanding the real use for social media for your art
- Some tips on marketing, in addition to social media.
FEATURED ARTWORK
This is some of the artwork currently in the collection of Joan, the art collector mentioned in this episode!
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Links Mentioned
- TIP Episode 12: Building an E-mail List
- TIP Episode 30: How to Sell at Art Shows with Tracy Lizotte
- TIP Episode 27: Drawing Everyday with Jennifer Orkin Lewis
- The Inspiration Place Facebook Group
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion or become better artists. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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Listener shout out of the week!
“Love the podcasts! How do you always know where I am in my art Journey?? I definitely have a perfectionism tendency and it can be so binding. Changing old habits after 67 years is apparently not easy, but I’m learning and I’m trying! Thank you again, Miriam for all of your inspiration, encouragement, and having your finger on my pulse!”
~Becky Hatfield
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Great advice, totally makes sense. Thank you 🙂
This has been very helpful. You hit upon some of my greatest failings as an artist. I am hoping that I can put your advice into action. Thank you.
Glad you found this helpful Betty Kay!