037: The Romance of Selling Art

with host artist Miriam Schulman

Selling your art in a way that attracts true fans is very much like dating. When you meet someone for the first time, you typically don’t ask them to marry you. You get to know them a little and maybe even ask for their phone number. It’s the same with your art collectors. When you meet an art collector for the first time, you get to know them and find out what they like. Ask them questions and then ask them to join your e-mail newsletter. Expecting them to invest in a large painting the first time you meet them is unrealistic. It MAY happen, but it’s better to treat this person like you would meeting someone for the first time.

I’ll be explaining a little more of that in the episode today and using the dating metaphor to help you to build that relationship with art collectors in a way that will be natural and long-term. We’ll also discuss the real role and usage of social media. Some of us tend to use social media incorrectly and expect certain results that just won’t come with social media alone. But don’t worry! I will show you how to best utilize social media while, at the same time, utilizing some traditional marketing tools and strategies! We discuss it all here on today’s episode!

I hope you enjoy this episode and get out there and create romance in selling your art!

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In this podcast, you will discover…

  • What I mean about the “romance of selling art!”
  • How to romance (build that true relationship with) your customers and art collectors.
  • Understanding the real use for social media for your art
  • Some tips on marketing, in addition to social media.

FEATURED ARTWORK

This is some of the artwork currently in the collection of Joan, the art collector mentioned in this episode!

Links Mentioned

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion or become better artists. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

“Love the podcasts! How do you always know where I am in my art Journey?? I definitely have a perfectionism tendency and it can be so binding. Changing old habits after 67 years is apparently not easy, but I’m learning and I’m trying! Thank you again, Miriam for all of your inspiration, encouragement, and having your finger on my pulse!”

~Becky Hatfield

I’ve been in the art studio making some new videos, a whole 12-part series called: Artpreneur Affirmations. I took each chapter title in the book and made an art journal page out of each.

You can't buy this course separately!

If you want to get your hands on it, the ONLY way you can enjoy it is when you pre-order the book, Artpreneur.

When you order a paperback copy through this page, you'll get instant Access to a dozen mindset sessions designed to help you bust through your starving artist mindset blocks and get you thinking like an abundant artist…in ten minutes or less!🙏

Thank you for being part of my world!🧡🧡🧡

 

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3 thoughts on “037: The Romance of Selling Art”

  1. This has been very helpful. You hit upon some of my greatest failings as an artist. I am hoping that I can put your advice into action. Thank you.

    Reply

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Welcome!

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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity, learn new skills and techniques, and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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