037: The Romance of Selling Art

with host artist Miriam Schulman

Selling your art in a way that attracts true fans is very much like dating. When you meet someone for the first time, you typically don’t ask them to marry you. You get to know them a little and maybe even ask for their phone number. It’s the same with your art collectors. When you meet an art collector for the first time, you get to know them and find out what they like. Ask them questions and then ask them to join your e-mail newsletter. Expecting them to invest in a large painting the first time you meet them is unrealistic. It MAY happen, but it’s better to treat this person like you would meeting someone for the first time.

I’ll be explaining a little more of that in the episode today and using the dating metaphor to help you to build that relationship with art collectors in a way that will be natural and long-term. We’ll also discuss the real role and usage of social media. Some of us tend to use social media incorrectly and expect certain results that just won’t come with social media alone. But don’t worry! I will show you how to best utilize social media while, at the same time, utilizing some traditional marketing tools and strategies! We discuss it all here on today’s episode!

I hope you enjoy this episode and get out there and create romance in selling your art!

In this podcast, you will discover…

What I mean about the “romance of selling art!”
How to romance (build that true relationship with) your customers and art collectors.
Understanding the real use for social media for your art
Some tips on marketing, in addition to social media.

FEATURED ARTWORK

This is some of the artwork currently in the collection of Joan, the art collector mentioned in this episode!

Links Mentioned

About the host, Miriam Schulman

In case we haven’t met yet, I’m a watercolor and mixed media artist. My art has been featured in numerous publications such as Somerset Studio, and I’m the founder of The Inspiration Place where I give my students stepping stones to create beautiful art as well as the emotional support they need to stay inspired. See the art I create at art.SchulmanArt.com or learn how to paint with me at TheInspirationPlace.net

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

“Love the podcasts! How do you always know where I am in my art Journey?? I definitely have a perfectionism tendency and it can be so binding. Changing old habits after 67 years is apparently not easy, but I’m learning and I’m trying! Thank you again, Miriam for all of your inspiration, encouragement, and having your finger on my pulse!”

~Becky Hatfield

You want to feel absolutely unstoppable in 2020? 🙋 Good.

Here’s what NOT to do:

❌ Start goals & projects that don't align with your life purpose
❌ Keep beating yourself up for past mistakes.
❌ Continue holding on to old emotional baggage (regret, anger, upset, resentments).

💜That's why we spend an entire week decluttering our hearts, minds and physical space during the Painting with Words Course 👉 schulmanart.com/ENROLL

If you want to MOVE FORWARD, you have to let the old baggage GO.

This process is so powerful and it's worked for me and the hundreds of art students who have already taken this class.

Not only do these exercises help you

✔️ EVOLVE into the next best version of yourself-- but you also
✔️ have FUN doing it at the same time
✔️ while learning new art skills. (check, check, check)

But MORE important than the art, is the TRANSFORMATION that this class has helped my students.

During Wednesday night's live training (you can watch the replay here) Carol had this to say about her experience with Painting with Words:

"I had some big health issues a couple years ago. My life was crazy, spiraling out of control, and I was constantly living in fear. I almost backed out of the course but after the first couple of lessons I knew it was going to save me! It gave me a way of working through my fears and attending to the next steps I needed to take. There is no doubt in my mind that you, Miriam, provided just what I needed. You have a place right up there with my doctors and therapists who helped me get through to the other side."~Carol

That's why I say this course is more than just an art class... it takes the self-development to a whole new level-- and if you've tried other forms of self-development and they haven't worked for you, perhaps this is just what your artistic soul is crying out for.

You deserve a FRESH start.

If you've read this far, then you at least owe it to yourself to check it out while enrollment is still open.