037: The Romance of Selling Art

with host artist Miriam Schulman

Selling your art in a way that attracts true fans is very much like dating. When you meet someone for the first time, you typically don’t ask them to marry you. You get to know them a little and maybe even ask for their phone number. It’s the same with your art collectors. When you meet an art collector for the first time, you get to know them and find out what they like. Ask them questions and then ask them to join your e-mail newsletter. Expecting them to invest in a large painting the first time you meet them is unrealistic. It MAY happen, but it’s better to treat this person like you would meeting someone for the first time.

I’ll be explaining a little more of that in the episode today and using the dating metaphor to help you to build that relationship with art collectors in a way that will be natural and long-term. We’ll also discuss the real role and usage of social media. Some of us tend to use social media incorrectly and expect certain results that just won’t come with social media alone. But don’t worry! I will show you how to best utilize social media while, at the same time, utilizing some traditional marketing tools and strategies! We discuss it all here on today’s episode!

I hope you enjoy this episode and get out there and create romance in selling your art!

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In this podcast, you will discover…

• What I mean about the “romance of selling art!”
• How to romance (build that true relationship with) your customers and art collectors.
• Understanding the real use for social media for your art
• Some tips on marketing, in addition to social media.

FEATURED ARTWORK

This is some of the artwork currently in the collection of Joan, the art collector mentioned in this episode!

Links Mentioned

• TIP Episode 12: Building an E-mail List
• TIP Episode 30: How to Sell at Art Shows with Tracy Lizotte
• TIP Episode 27: Drawing Everyday with Jennifer Orkin Lewis
• The Inspiration Place Facebook Group

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

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Listener shout out of the week!

“Love the podcasts! How do you always know where I am in my art Journey?? I definitely have a perfectionism tendency and it can be so binding. Changing old habits after 67 years is apparently not easy, but I’m learning and I’m trying! Thank you again, Miriam for all of your inspiration, encouragement, and having your finger on my pulse!”

~Becky Hatfield

I just OPENED the doors to the Artist Incubator program!

This program is PERFECT for artists 👩‍🎨👨‍🎨 who are ready to kick things up a notch when it comes to making a sustainable income from their art. 

If that’s you, get ALL the details here!
👉 schulmanart.com/enroll

 

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