105: How to Sell Your Art Class (No Flowery Words Required) with Danielle Weil

with host artist Miriam Schulman

Today, we’re talking about harnessing your creativity to write copy for your business and why you don’t need to use flowery language to sell your art.

If you feel like you “need to be in the mood,” “feel inspired,” or have something BIG and awesome to tell your audience before you write an email or get on social media – well think again! If you hate writing and it feels like a chore, Danielle Weil – Copywriter, Copy Coach for Small Business Owners and Launch Strategy Specialist – is here to not only explain how to write amazing posts and emails for your art, even when you don’t feel inspired or creative…but how to make it feel fun and easy!


In this podcast, you will discover…

  • The counterintuitive secret to get your creativity flowing (so you can come up with endless ideas for your Instagram captions, emails, and social media posts)
  • How to blast through “blank page syndrome” and feel confident about your writing (this works especially well when you have NO TIME to write)
  • The 3 biggest mistakes artists make when they write
  • The “legal cheating” way to have inspiration on demand
  • Danielle’s #1 rule of writing words that sell more
  • Why you don’t need to use “flowery” language to sell your art (and what really works)

Links Mentioned

About Danielle

Danielle Weil is an expert copywriter, copy coach, and “epiphany creator.” With a background in creative writing and over 14 years of experience she’s worked with industry leaders like Ryan Levesque, Todd Herman, Josh Turner, Selena Soo and more. A best-kept secret (until now), her elegant, narrative-driven, and conversion-focused copy has brought in tens of millions in sales for her clients—which is why she is otherwise known as THE launch expert.

Danielle also coaches business owners to write their own effective copy, nurturing their confidence, creativity, and productivity with her 1:1 Coaching, CopyLab membership program and self-paced courses.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies


Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

“I just discovered your art work on Pinterest. I’m totally fascinated with it. The vibrant colors and facial expressions just drew me in! You’re one of the few artists that has a fresh and quirky style. Very inspirational, because I trying to be a painter also. Great interview too.”

~Kathleen Augustine

Other ways to enjoy this podcast

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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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