with host artist Miriam Schulman
Trying to earn a sustainable income from selling your art is never comfortable, but it’s always worth it. The push back I hear most often from artists is selling art through social media, doing shows in person, or getting their art into a gallery.
I want you to know that you don’t have the sell art in person to be successful, there are many options available, but you do have to pick something.
I’ve asked Marianne Nielsen to join us because she’s had the same aversion to selling in person and has found a way around it that is more natural and in flow with her and her art style.
“You have to do something, and then what you’re doing, you have to lean into it really hard.” -Miriam Schulman
I want you to consider what methods of marketing and selling your art you’ve been most resistant to and what you could push yourself to try. Being uncomfortable is a part of your growth and journey as an artist and as a person.
In this podcast, you will discover…
Key ideas and thoughts we’re discussing:
- Nurturing and growing your email list isn’t as scary as you think
- The trick Marianne uses to get a 60% open rate on her emails
- How Marianne is using Pinterest to grow her email list and get 200k+ visitors
- Our reaction to Benjamin Moore’s color of the year for 2023
Marianne paints abstract art intuitively from her dining room overlooking the forest through the window, moved and inspired by her emotional state and mindset in the moment. As uncomfortable as she was to sending weekly emails, through my incubator program she allowed herself the discomfort and trusted the process. Selling art in person isn’t the only option, and between Marianne’s email list and Pinterest, there is inspiration for you to uncover what will work for you.
“Painting has been a huge emotional healing process for me, and it still is, […] It taught me so much about myself.” – Marianne H. Nielsen
Connect with Marianne H. Nielsen
Marianne’s bold and expressive abstract paintings are a dance of energies and emotions. Marianne turned to painting many years ago as a way to relieve the stresses of daily life, finding an outlet for expression. Painting in many layers, each layer adding to the story. Using predominantly sponges to bring movement, texture and marks to her art, each layer is pushed, pulled, and blended to achieve a harmonious finish.
While seemingly non-representational, Marianne’s work explores the patterns, colours and movement found in nature, the elements, and the galaxy. Clouds, rain, stars and more make an appearance, carrying with them the emotions associated with each. Music plays a large role in her daily practice, influencing the fluidity and movement of her art.
Her ultimate goal is to create a dreamland full of emotion, with hints of representation that resonate with her audience, and allows them to find their own imaginative imagery and feeling.
Marianne lives in a small township outside of Ottawa, ON. She paints from her home studio overlooking a forest. Her artwork can be found in private collections across Canada and North America, Europe, Australia and South Africa.
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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Listener shout out of the week!
A Wonderful Podcast
This is one of my favorite podcasts! I’m not an “artist” in the painting sense. I design and make jewelry. I am also in the older crowd (60s) so love a teacher that is closer in age to me and my life. This podcast is full of inspirations and information. It’s very easy to listen to. I’m a podcast junkie so love the fact that it is not long and drawn out but more to the point and doesn’t waste your time. You won’t regret listening to it!