235: Proposing Your Book to Publishers with Allison Lane and Miriam Schulman

2022 IP Podcast - Episode 235 - Allison Lane - rectangle

with host artist Miriam Schulman

If you’ve been on the fence about publishing a book and overwhelmed about what goes into it, then this episode is going to answer many of your questions. 

I have to admit, getting my book traditionally published was not as simple as I thought it would be, but I have no regrets about the journey. 

Allison Lane helps people get published by guiding them through the process of writing a proposal to secure a book agent and ultimately get a publishing contract. I feel lucky to have had her guidance preparing my own book proposal for Artpreneur. 

“The book proposal becomes the anchor to every author’s marketing ecosystem.” -Allison Lane 

We’re peeling back the layers of the marketing it takes to create a book proposal and what goes into pitching it. There are a number of areas you can get wrong attempting this process on your own, and Allison simplifies the process for you because of her marketing background.  

In this podcast, you will discover…

Key insights we discuss about book proposals: 

  • Your book proposal is an important marketing document that requires skill to pitch and is used even after the book is published 
  • How the right book comps in your book proposal are key for the editor to see what audiences your book can be marketed to 
  • Writing a captivating hook for the book proposal is a challenge when you don’t keep in mind who is reading it and for what purpose. 
  • Be your best marketer by giving people access to you and how you and your work makes them feel 

Pitching a book takes lots of specialized skills, industry knowledge, and effort. If I had chosen the self-publishing route, it would have been a much different experience, but it would’ve also turned out to be a much different book. Regardless of the route you decide to go, don’t be afraid to write your story and share it with the world. 

“Words really matter and understanding who the end recipient of those words are is really about empathy and understanding, all communication strategy is.” -Allison Lane 

Links Mentioned

Connect with Allison

About Allison

As a creative thinker and brand storyteller, Allison helps turn their expertise into books, content, and news. … so they can increase their presence, build buzz and connect with raving fans.
Her high-delivery methods were honed over decades of writing multi-million-dollar campaigns for globally respected brands including Unilever, The Body Shop, Burt’s Bees, Johns Hopkins – and representing them to national media including The New York Times to Cosmopolitan to Men’s Health to Good Morning America.
She hosts the Creative Non-Fiction Community (free on Facebook) where she dishes expert advice on marketing and publishing for its more than 1300 writers.
You’ll want to connect on TikTok, IG, and FB @allisonlanelit where she gushes expert advice on marketing + publishing. Make sure to grab her juicy swipes like “Podcasts to Propel Your Writing,” “Clobber Your Crutches + Stop Tranquilizing Your Audience,” and “Where to Pitch Your Work” at allisonlaneliterary.com
After living in New York, Chicago, Raleigh, and Annapolis … she now lives in Boston where she is the chauffeur of two hungry teens, the walker of two poorly trained dogs, and the often-forgetful partner of an understanding spouse.


About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

Wow, I just got turned on to Miriam’s Inspiration Place Podcast and I love it!
I am probably the newest Miriam Schulman fan out there. She immediately makes you feel like she’s your best Art buddy and friend in the world and the first person you think of when you want to talk and learn about anything art-related. And like some of my artist snobs, Mirium’s not boring! She is very engaging and you really get that she really cares about what she does. And in turn, makes us care! Thank you Miriam!

~Glenn Novak; Story Artist

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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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