252: 5 Strategies to Build Your Audience and Your Network with Mike Kim

2023 IP Podcast - Episode 252 - Mike Kim - rectangle

with host artist Miriam Schulman

We’re all faced with the power and impact of relationships at some point in our lives, both personally and professionally. I think as artists, we’re usually introverted, and fostering relationships can present a challenge. But why are relationships so important?  

Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. He’s the author of You Are the Brand and host of the podcast with the same title. 

“Relationships are rocket ships. You can only go so far on your own.” – Mike Kim 

In this podcast, you will discover…

Mike approaches marketing and establishing oneself by connecting and building relationships with people. In his book, he shared several strategies for building relationships. Here are three he talks about more in-depth in this episode: 

  • Become someone else’s case study. 
  • Invest in more exclusive opportunities. 
  • The epic breakfast. 

“It’s surprising how quickly your circles can change if you’re just a recommendable person.” – Mike Kim 

One of Mike’s best bits of wisdom is to work on yourself to become someone who’s recommendable. Be someone who’s easy-going, easy to talk to, and easy to talk about (even when you’re not in the room!). Be someone who brings people together. The one who introduces amazing relationships. 

When you come from a place of generosity, you lift others up, and advocate for them, you’ll be surprised by the quality of relationships you’ll easily build. 

Links Mentioned

Connect with Mike Kim: 








You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business by [Mike Kim, Todd Herman]

About Mike

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Instagram: @mikekim
TikTok: tiktok.com/@mikekimtv
Facebook: facebook.com/mikekimtv
Twitter: twitter.com/mikekimtv
LinkedIn: linkedin.com/in/mikekimtv
YouTube: youtube.com/c/youarethebrand

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

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Listener shout out of the week!

SO Inspiring!
Miriam is so amazingly inspiring. This is one of my must listen to’s. Every time I learn something new and I come away ready to tackle my own business. Thank you Miriam for sharing so much.

~ Amanda Herr

😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault.

And it's not because you don't work hard enough. You're just focusing on all the wrong things!

🎨Join me for a FREE, 3-DayArtpreneur Bootcamp and I'll show you a better way. ✨


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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