186: Pricing Your Art: Prestige Versus Charm Pricing with Miriam Schulman

with host artist Miriam Schulman

How much would you say your art is worth? Turning your art into a fulfilling business that does more than barely get you from one month to the next, is a business skill worth learning.

There’s no need to live like a starving artist when you can use your creativity, develop skills, and start thriving in ways you never thought possible.

Understanding the psychology behind pricing and consumer behavior is one part of how artists go from amateur to professional.

“Which part of the brain do you want your customers to be using when buying art?” -Miriam Schulman


In this podcast, you will discover…

Pricing strategies for your business:

  • Charm or prestige pricing
  • Rounded pricing
  • What dollar signs and decimals say about your art
  • How to use pricing to communicate experience over transactions

This topic is one of the lessons from my forthcoming book Artpreneur. In this episode, you’ll discover how to price your art to grow a lucrative business.

Links Mentioned

Check out Miriam’s Incubator Program: Art Business Coaching

Listen to the full episode with Jeffrey Shaw: How to Price Your Art

If you had an a-ha moment today, share this episode with a friend and leave a review, it’s appreciated!

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion or become better artists. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership, Artpreneur, on how to make it as an artist is scheduled for release in February 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

“Confidence building and practical tips
Miriam’s podcasts balance confidence building encouragement with more direct “tough love”. She and her guests share practical tips that have helped me launch and improve my business.”



I’ve been in the art studio making some new videos, a whole 12-part series called: Artpreneur Affirmations. I took each chapter title in the book and made an art journal page out of each.

You can't buy this course separately!

If you want to get your hands on it, the ONLY way you can enjoy it is when you pre-order the book, Artpreneur.

When you order a paperback copy through this page, you'll get instant Access to a dozen mindset sessions designed to help you bust through your starving artist mindset blocks and get you thinking like an abundant artist…in ten minutes or less!🙏

Thank you for being part of my world!🧡🧡🧡

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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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