Start with out with these top 7 tips and get yourself off to a flying start.
1. Building your list is vital.
2. Give people a reason to subscribe to your list.
3. Plan your campaigns and get ahead of the game
4. Make your call to action clear and accessible
5. Design your emails with image suppression in mind.
6. Give the audience what they want and optimize your creatives for engagement
7. Not a natural writer? Don’t worry!
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Kate Barrett is the founder of Shine a Light Media and The Email Marketing Academy, providing email marketing consultancy and training. With over 10 years’ experience working directly on client email marketing programs for organisations including Nissan, Adidas and Asda, Kate has a proven track record – increasing results from opens and clicks to sales. Speaking, blogging, research and being a member of the DMA Email Council mean that Kate is always up to date with the latest email marketing news to feed her passion for the industry.