008: Selling Art on Facebook with Jan Schmuckal

with host artist Miriam Schulman

Today,  I’ve invited artist Jan Schmuckal whom I’ve known a long time but whose success never fails to amaze me. She runs her own art gallery but you’ll never see her art there since all her pieces sell within hours of being posted online on Facebook. This artist doesn’t use Instagram, Pinterest, or write blogs and you may get an email from her once a year. She has built a raving collector base who hungrily await her next offering.

But before we get there, I wanted to ask you a question. Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. If you have an apple device, all you have to do is go to schulmanart.com/iTunes and click the purple subscribe button. I’ve also added instructions for listening to podcasts on any device over at theinspirationplace.net/podcast

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is.

Now back to the show.

listen on iTunes | listen on Google Play | listen on Stitcher | listen on Spotify

In this podcast, you will discover…

  • Why focusing on a signature style builds your collector base
  • How to accept commissions without pulling your hair out
  • How to find the sweet spot for pricing your art

Links Mentioned

About Jan

A native of St. Charles, Illinois, Jan Schmuckal was the kind of kid always in the middle of some sort of art project, thanks to her very indulgent parents! She graduated from the University of Illinois in 1986 with a degree in Industrial Design, and spent the following years as a designer in the Point-of-Purchase industry. After many years as a designer, she had an overwhelming desire to start painting again, which she had not done since high school.  She started out in a little makeshift studio in the corner of her apartment bedroom. At that time, Jan made a conscious decision to go in an impressionistic direction as an artist rather than as a realist because it provided a break from the realistic renderings that she did every day as a designer. To further hone her technique she pursued an ad-hoc education, taking workshops and classes from both nationally accredited and local artists. She entered regional shows, then national shows, placed her work in galleries, gave painting workshops, (quit her design job!) opened 3 successive art studios, taught art classes… and in 2005, Jan opened an art gallery in a 112-year-old house in Geneva, Illinois.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion or become better artists. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

 

 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

“I can’t thank you and Tyler enough for this podcast. I am an artist who recognizes that getting on Instagram is way overdue but intimidation and fear of the unknown has prevented me from pulling the trigger. This podcast will be my saving grace and encouragement to make it happen!”

~ Jana Clinard Harris, janasartspace.com

Want to discover how to sell more of your art and art classes online?

I have a FREE guide called the “The Artist Profit Plan” to walk you through my framework, including the 5 things you DON'T need to thrive in your art business (and 5 that you do!)

Click here to get instant access: 👉 schulmanart.com/profit

Other ways to enjoy this podcast

Listen on Apple Podcasts
Read the transcript
Join the conversation on Instagram

Leave a Comment

Welcome!

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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity, learn new skills and techniques, and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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