with host artist Miriam Schulman
Email marketing has really made a difference in my own art business.
Although there are a lot of experts out there giving advice about email, how do you build a list when you’re a visual artist?
When a lot of your interaction with customers is in person, how do you encourage them to sign up to your email list?
In this podcast, you will discover…
- 5 ways to get people to join your emailing list
- What you should be emailing to your list
- What software to use to help you do all this.
- (02:10) A typical situation where someone is viewing your art in person and asks for your business card
- (03:16) How I get people I meet in person on my mailing list
- (04:34) My sign-up postcards
- (06:52) Do mailing lists actually lead to sales?
- (07:25) How MailChimp works
- (09:37) Keeping track of your former customers
- (11:25) How to choose which email marketing program to use
- (11:52) The problems with using a spreadsheet to keep track of your mailing list
- (13:08) Strategies to get people to join your list
- (15:07) Things that don’t work
- (15:49) More ideas for getting people on your list
- (18:46) Why you should build an email list and stay in touch with your customers
- (21:17) Why you shouldn’t be afraid of emailing people
- (22:04) How often you should be emailing your list
- (22:56) What you should be sending to your list
THAT POSTCARD I MENTIONED
About the host, Miriam Schulman
In case we haven’t met yet, I’m a watercolor and mixed media artist. My art has been featured in numerous publications such as Somerset Studio, and I’m the founder of The Inspiration Place where I give my students stepping stones to create beautiful art as well as the emotional support they need to stay inspired. See the art I create at art.SchulmanArt.com or learn how to paint with me at TheInspirationPlace.net
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Listener shout out of the week!
“Miriam’s interviews are so “to the point” …she really asks the questions we all want to know when it comes to creating a successful art career. These episodes are a wealth of information and I’m so grateful to her candid discussions. As a host she is extremely relateable and fun and I always find myself laughing when I listen. She’s professional and prepared and I’m looking forward to more!! Thanks to your great work Miriam!” ~ Megan Carty Art @megan_carty_art