012: Build Your Email List (artist edition)

with host artist Miriam Schulman

Email marketing has really made a difference in my own art business.

Although there are a lot of experts out there giving advice about email, how do you build a list when you’re a visual artist?

When a lot of your interaction with customers is in person, how do you encourage them to sign up to your email list?

In this podcast, you will discover…

• 5 ways to get people to join your emailing list
• What you should be emailing to your list
• What software to use to help you do all this.

 

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MORE HIGHLIGHTS

• (02:10) A typical situation where someone is viewing your art in person and asks for your business card
• (03:16) How I get people I meet in person on my mailing list
• (04:34) My sign-up postcards
• (06:52) Do mailing lists actually lead to sales?
• (07:25) How MailChimp works
• (09:37) Keeping track of your former customers
• (11:25) How to choose which email marketing program to use
• (11:52) The problems with using a spreadsheet to keep track of your mailing list
• (13:08) Strategies to get people to join your list
• (15:07) Things that don’t work
• (15:49) More ideas for getting people on your list
• (18:46) Why you should build an email list and stay in touch with your customers
• (21:17) Why you shouldn’t be afraid of emailing people
• (22:04) How often you should be emailing your list
• (22:56) What you should be sending to your list

THAT POSTCARD I MENTIONED

TODAY’S FREEBIES

Links Mentioned

• Artwork archive: http://www.schulmanart.com/archive
• MailChimp
• Crash Course in DIY Fine Art Prints

 

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

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Listener shout out of the week!

“Miriam’s interviews are so “to the point” …she really asks the questions we all want to know when it comes to creating a successful art career. These episodes are a wealth of information and I’m so grateful to her candid discussions. As a host she is extremely relatable and fun and I always find myself laughing when I listen. She’s professional and prepared and I’m looking forward to more!! Thanks to your great work Miriam!” ~ Megan Carty Art @megan_carty_art

 

 

 

 

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