with host artist Miriam Schulman
Email marketing has really made a difference in my own art business.
Although there are a lot of experts out there giving advice about email, how do you build a list when you’re a visual artist?
When a lot of your interaction with customers is in person, how do you encourage them to sign up to your email list?
In this podcast, you will discover…
- 5 ways to get people to join your emailing list
- What you should be emailing to your list
- What software to use to help you do all this.
listen on iTunes | listen on Google Play | listen on Stitcher | listen on Spotify
MORE HIGHLIGHTS
- (02:10) A typical situation where someone is viewing your art in person and asks for your business card
- (03:16) How I get people I meet in person on my mailing list
- (04:34) My sign-up postcards
- (06:52) Do mailing lists actually lead to sales?
- (07:25) How MailChimp works
- (09:37) Keeping track of your former customers
- (11:25) How to choose which email marketing program to use
- (11:52) The problems with using a spreadsheet to keep track of your mailing list
- (13:08) Strategies to get people to join your list
- (15:07) Things that don’t work
- (15:49) More ideas for getting people on your list
- (18:46) Why you should build an email list and stay in touch with your customers
- (21:17) Why you shouldn’t be afraid of emailing people
- (22:04) How often you should be emailing your list
- (22:56) What you should be sending to your list
THAT POSTCARD I MENTIONED
TODAY’S FREEBIES
Links Mentioned
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Listener shout out of the week!
“Miriam’s interviews are so “to the point” …she really asks the questions we all want to know when it comes to creating a successful art career. These episodes are a wealth of information and I’m so grateful to her candid discussions. As a host she is extremely relatable and fun and I always find myself laughing when I listen. She’s professional and prepared and I’m looking forward to more!! Thanks to your great work Miriam!” ~ Megan Carty Art @megan_carty_art
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
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Great episode, as are all I’ve heard so far. I have never understood the importance of an email list until finding your podcast. I will be growing it in the future, using strategies you’ve explained in this episode.
Big thanks!
Hello! This was an eyeopener podcast for me. I have been pushing my emailing list to the side. Not intentionally though. This year 2019 will be the year to get back on the tracks and improve my contact list and start nurturing the great people who love my art. Thank you Miriam for these ideas and the push for a great contact list.
Always enjoy your podcasts.
Laura.
Thanks for this really practical podcast! I created a postcard and have already added 3 new subscribers in just 2 days!