with host artist Miriam Schulman
If you want to make a living selling your art, you need to learn how to market it. My guest Brian Kurtz and I took a dive deep into the importance of relationship building, as that’s a cornerstone in any successful artists’ career, no matter what niche you’re in.
In this podcast, you will discover…
- Why direct response marketing is critical for marketing your art
- What the 40/40/20 rule is and why it matters
- Why building and nurturing relationships Builds a Business for a Lifetime
- The power of masterminding
- Brian Kurtz – “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”
- 017: Making Connections in the Art World with Michael Roderick
- The Artist Incubator
- Danielle Weil – Launch Copy Specialist
Brian Kurtz has had two careers.
The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer.
During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to).
And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived.
His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best.
Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself.
His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir).
His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert.
As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions.
As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.
During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion or become better artists. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
A graduate of Dartmouth College and M.I.T, I initially pursued finance but after witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and my story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. My forthcoming book with HarperCollins Leadership on how to make it as an artist is scheduled to be released January 31, 2023. When I’m not in the studio, you can find me hanging out with my husband, adult kids, and a tuxedo cat named Ebony. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Listener shout out of the week!
“Smart and insightful”
“I’m a fan of this podcast because Miriam is extremely bright and always on the lookout for fresh ideas and helpful insights. Her guests are invariably people I haven’t heard of with perspectives I hadn’t considered before. Great job Miriam! I wish you every success and thank you for putting this material out there for us. It’s especially helpful to those of us who are new to the art world and/or have limited access to resources. ❤️”
😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault.
And it's not because you don't work hard enough. You're just focusing on all the wrong things!
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