with host artist Miriam Schulman
If you want to make a living selling your art, you need to learn how to market it. My guest Brian Kurtz and I took a dive deep into the importance of relationship building, as that’s a cornerstone in any successful artists’ career, no matter what niche you’re in.
In this podcast, you will discover…
- Why direct response marketing is critical for marketing your art
- What the 40/40/20 rule is and why it matters
- Why building and nurturing relationships Builds a Business for a Lifetime
- The power of masterminding
- Brian Kurtz – “Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing”
- 017: Making Connections in the Art World with Michael Roderick
- The Artist Incubator
- Danielle Weil – Launch Copy Specialist
Brian Kurtz has had two careers.
The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer.
During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to).
And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived.
His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best.
Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself.
His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir).
His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert.
As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions.
As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.
During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.
About the host, Miriam Schulman
In case we haven’t met yet, I’m a watercolor and mixed media artist. My art has been featured in numerous publications such as Somerset Studio, and I’m the founder of The Inspiration Place where I give my students stepping stones to create beautiful art as well as the emotional support they need to stay inspired. See the art I create at art.SchulmanArt.com or learn how to paint with me at TheInspirationPlace.net
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Listener shout out of the week!
“Smart and insightful”
“I’m a fan of this podcast because Miriam is extremely bright and always on the lookout for fresh ideas and helpful insights. Her guests are invariably people I haven’t heard of with perspectives I hadn’t considered before. Great job Miriam! I wish you every success and thank you for putting this material out there for us. It’s especially helpful to those of us who are new to the art world and/or have limited access to resources. ❤️”
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