212: Your First Online Art Class with Amy Porterfield and Miriam Schulman

2022 IP Podcast - Episode 212 - Amy Porterfield - rectangle

with host artist Miriam Schulman

Deciding to offer online art classes was the most profitable decision I ever made as an artist. From 2016 to 2022, I made over $1.233 million dollars. This is not a get-rich-quick scheme or an overnight success story. This is a predictable and repeatable process and I can show you how to do it too.

Today we have Amy Porterfield, the online marketing expert herself, here with a run down on everything you need to know to get out of your comfort zone and start creating your own online course. Amy is also the host of the top-ranked podcast Marketing Made Simple. 

This episode is packed with plenty of goodies for you to digest and get started.  

In this podcast, you will discover…

Biggest Mistakes of First-Time Course Creators: 

  • Not growing your email list ASAP 
  • Giving everything you know away at once, producing overwhelm 
  • Waiting too long to get started 

Amy gets into the heart of the matter and breaks down how to market to your audience. What a good advertising budget is for different stages, and how much you can charge for 3 different types of classes, all of which she explains in detail. 

Even with all of these components being planned, it’s still easy to sit back with imposter syndrome wondering why anyone would want to pay for an online art class from you. Amy gives you 3 super reasons why people want and need an art class from you specifically. 

“There is absolutely a way to get your skill set and your talents into a digital course and reach far more people than you ever would in an in person workshop.” – Amy Porterfield 

If you haven’t begun building your online course yet, Amy warns that you need to start building your email list and prioritize it in your plans. Social media is fickle and can be in your favor one day and against you the next day because of algorithms. Amy’s emphasis is that you at least own your email list. 

“If you only build your business on social media, you are building it on rented land.” – Amy Porterfield 

Links Mentioned

Amy’s Free Guide on generating leads for your email list  

The Inspiration Place with Amy Porterfield Episode 88 

Discover 5 Strategies To Create & Launch a Profitable Digital Course From Scratch in this FREE live masterclass 

Guide to Build and sell your first online art class 

Ciara Gilmore 

Aggie Armstrong 

About Amy

Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega-brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

I’m inspired by The Inspiration Place
As a working artist, I listen to several art podcasts for different reasons. Miriam’s is at the top of my list for hands-on practical advice about making a living as an artist and also inspiration from the creative trenches. She tells it like it is and seeks out artists who have knowledgeable perspectives on all aspects of the art business. There’s so much to learn and this podcast helps keep me current. Thanks, Miriam!



Other ways to enjoy this podcast

Listen on Apple Podcasts
Read the transcript
Join the conversation on Instagram

Leave a Comment



I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

Recent Posts

Search this blog


The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter