with host artist Miriam Schulman
Deciding to offer online art classes was the most profitable decision I ever made as an artist. From 2016 to 2022, I made over $1.233 million dollars. This is not a get-rich-quick scheme or an overnight success story. This is a predictable and repeatable process and I can show you how to do it too.
Today we have Amy Porterfield, the online marketing expert herself, here with a run down on everything you need to know to get out of your comfort zone and start creating your own online course. Amy is also the host of the top-ranked podcast Marketing Made Simple.
This episode is packed with plenty of goodies for you to digest and get started.
In this podcast, you will discover…
Biggest Mistakes of First-Time Course Creators:
- Not growing your email list ASAP
- Giving everything you know away at once, producing overwhelm
- Waiting too long to get started
Amy gets into the heart of the matter and breaks down how to market to your audience. What a good advertising budget is for different stages, and how much you can charge for 3 different types of classes, all of which she explains in detail.
Even with all of these components being planned, it’s still easy to sit back with imposter syndrome wondering why anyone would want to pay for an online art class from you. Amy gives you 3 super reasons why people want and need an art class from you specifically.
“There is absolutely a way to get your skill set and your talents into a digital course and reach far more people than you ever would in an in person workshop.” – Amy Porterfield
If you haven’t begun building your online course yet, Amy warns that you need to start building your email list and prioritize it in your plans. Social media is fickle and can be in your favor one day and against you the next day because of algorithms. Amy’s emphasis is that you at least own your email list.
“If you only build your business on social media, you are building it on rented land.” – Amy Porterfield
Links Mentioned
Amy’s Free Guide on generating leads for your email list
The Inspiration Place with Amy Porterfield Episode 88
Guide to Build and sell your first online art class
About Amy
Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega-brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.
About the host, Miriam Schulman
Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.
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Listener shout out of the week!
I’m inspired by The Inspiration Place
☆☆☆☆☆
As a working artist, I listen to several art podcasts for different reasons. Miriam’s is at the top of my list for hands-on practical advice about making a living as an artist and also inspiration from the creative trenches. She tells it like it is and seeks out artists who have knowledgeable perspectives on all aspects of the art business. There’s so much to learn and this podcast helps keep me current. Thanks, Miriam!
~TaylorArts
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