213: What You Need to Teach Art Online

2022 IP Podcast Flash Briefing Round-Up - Episode 213 - What You Need to Teach Art Online - rectangle (1)

with host artist Miriam Schulman


In this podcast, you will discover…

How to Choose a Course Topic  

Are you one of those people who have too many ideas? For those of us who love diving into new projects, picking a topic can stop us before we get started. Focus can help when it’s time to create your course.  

To get your started, I’m outlining 3 ways to narrow your focus so you can decide on the main thing. A final note: don’t worry if someone else has already done it. As artists we’re all bringing our own special sauce that’s not going to be like any others.  

Join Amy’s Bootcamp! 

Your First Online Art Class  

Did you know that art classes are the most popular types of online learning courses? It’s true. In fact, online learning as a whole is growing. World Economic Forum explains that over 200 million people are looking for online learning opportunities, like yours.  

For more info about how to get started check out my recent interview with Amy Porterfield.  

3 Ways to Produce an Online Class  

Creating an online class does not have to be complicated. I outline 3 ways you can do this, including low-tech to a bit more tech-involved. These strategies work well by the way, and you can create value for your learner easier than you might expect.  

Don’t let lack of tech resources stop you from getting started.  

Get my shoppable resource list here! 

How to Choose a Course Name  

You have a great course idea. You’re ready to go and now it’s time to figure out a name so you can promote it to your fans. I’ve got you covered with my 7-point checklist.  

  1. Is it easy to remember?  
  2. Is it easy to say out loud?  
  3. Are there keywords that your audience will recognize? (I’ve got a great example)  
  4. Is it interesting?  
  5. Is the name a bit too creative?  
  6. Will the name explain what the class is about?  
  7. Does the name resonate with the students looking for your class?  

Grab the Create Your First Online Art Class resource that Amy Porterfield and I created for you! 

Artist Success Stories  

When I wanted to sell my first art class, I didn’t have many people on my email list. I knew I needed to reach new people, so I used Facebook ads. I’m explaining my exact strategy that you can copy in your own way.  

This has worked for many others and I’m sharing examples because I want you to know you can do this too. 

Links Mentioned

Don’t forget the resources that are ready to help you successfully create and sell your own online art class.   

Equipment and Resource List 

My 5 Step Course Creating Guidebook 

Create Your First Art Class Training with Amy Porterfield 

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

Amazing encouragement
Miriam is amazing and every time I listen to her podcast I am so inspired to be more and do more as an artist!!! Since I am a new listener, I am so excited to go back and listen to all the episodes I have missed!!! Thank you Miriam!!!!


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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