241: Why Marketing and Mindset Trump Talent with Miriam Schulman

2022 IP Podcast - Episode 241 - Why Marketing and Mindset Trump Talent - rectangle

with host artist Miriam Schulman


I’m sure you’ve seen less talented people rise to the top while those with the talent don’t. It’s baffling and might even seem unfair. But what if I tell you that it’s all in the marketing? 

In this episode, we discuss how marketing and mindset play important roles in your success, even more than talent. I talk about how famous artists (yes, even those from hundreds of years ago) utilized marketing to sell their art. And I even share personal stories where I saw and experienced how consistency led to better results than talent. 

“I do believe anyone can be an artist. However, you need to develop the right mindset and learn the skills and techniques to get the results you want.” – Miriam Schulman 

In this podcast, you will discover…

Why are marketing and mindset so important? Is talent still important? Here are the three thoughts I share that I want you to take home: 

  • You need to learn marketing to be able to share and sell your art 
  • Mindset is more important than marketing because marketing won’t work well without the right mindset behind it 
  • Consistent effort over time trumps talent. All the time 

“If you want to think like a famous artist, marketing matters.” – Miriam Schulman 

I know it can be discouraging to see child prodigies paraded in the media or look at the works of the great masters and feel like we’ll never achieve what they did. I know that it can be baffling to see not-so-great art sell for a lot of money. But once you learn that it’s not just about the art, you can achieve your goal. Once you develop the mindset, learn the skills, and put in the effort, you’ll be able surprised by what you can achieve. 

Links Mentioned

Order Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity at ARTPRENEURbook.com

Battle Hymn of the Tiger Mother by Amy Chua: https://amzn.to/3QPHhX8

Real Artists Don’t Starve by Jeff Goins: https://amzn.to/3wanx6N

Ep 240: Choose to Believe: https://schulmanart.com/240

Ep 220: How to Deal with Haters, Trolls, and Critics with Miriam Schulman: https://schulmanart.com/220


  Battle Hymn of the Tiger Mother   Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

Miriam, I recently listened to the episode about pricing and wanted to take notes! I couldn’t at the time so I’m going to go back and listen again.

Thank you for sharing such helpful content and interesting interviews in your podcast.

I’m still in a steep learning curve in my journey as a full-time artist (I transitioned out of my job at the university ~2 years ago) and I glean something from each of your podcast episodes. I am committed to making progress every day. Some days are more fruitful than others, but I’m in it for the long game.

Thanks for the encouragement in my earbuds every week!

~Elizabeth Rohrbaugh

Other ways to enjoy this podcast

Listen on Apple Podcasts
Read the transcript
Join the conversation on Instagram

1 thought on “241: Why Marketing and Mindset Trump Talent with Miriam Schulman”

  1. Absolutely enjoyed this discussion. I’ve listened to enough podcasts to recognize the qualities of a great podcast host and Miriam Schulman has them. Her ability to ask the right questions, provide the right information and add her own wisdom and insights about how talent without the appropriate mindset and a helluva lot of consistent and persistent marketing will achieve very little to success was spot on.
    And her message will resonate with ever person seeking personal success, regardless of whether or not they are a creative. Well done Miriam!


Leave a Comment



I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

Recent Posts

Search this blog


The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

Free artpreneur chapter