272: Create More Collectors, Not Content

The Inspiration Podcast logo with Episode 272 and image of Miriam Schulman smiling

with host artist Miriam Schulman

Are you ready to shatter the myth that creating endless content will skyrocket your art career? Brace yourself because, in this episode, I’m about to reveal the uncomfortable truth about what really drives sales for artists – and it’s not what you think.

“When planning our studio time, 20 hours a week or 4 hours a day should be your maximum. Any more than that, you’re burning yourself out in ways that isn’t helpful to your artistic practice.”- Miriam Schulman

In this podcast, you will discover…

  • The foundation of a successful art business relies on mastering the skill of selling.
  • The need to shift attention from creating endless content to actively building relationships and engaging with potential collectors. By dedicating time to meet people, share your art, and make offers, you can create genuine connections that lead to sales.
  • Successful art business growth involves embracing the vulnerability of rejection and putting oneself out there.

“You need to focus on getting out there and creating collectors. That’s what your time needs to be spent on.”- Miriam Schulman

“The only thing you need to be focusing on other than your studio practice and getting really good at your art is marketing, selling, and building relationships.”- Miriam Schulman

Links Mentioned

📕 Dr. Alex Soojung-Kim Pang’s Book: Rest delves into why overworking and under-resting can be harmful to yourself and your career.

🎙️ Dr. Alex Soojung-Kim Pang Episode 15. Why You’re More Inspired After You Rest with Dr. Alex Soojung-Kim Pang

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

📚 Schulman Art Book Club: Check out all the books mentioned on The Inspiration Place Podcast, including Rest by Dr. Alex Soojung-Kim Pang.

Books!

Artpreneur book cover featuring various color block shapes in blue, green and yellow. Battle Hymn of the Tiger Mother Cover of Rest featuring black and white flip flops against a white background.

About the host, Miriam Schulman

Miriam Schulman is an artist business coach, working artist, and author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity, published by HarperCollins Leadership. After building her own multiple-six-figure art business, Miriam created The Inspiration Place, a podcast ranked among the top 0.5% of podcasts worldwide by Listen Notes. Through her coaching programs, podcast, and book, she has helped thousands of visual artists strengthen their marketing, attract collectors, and build sustainable art businesses.

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Listener shout out of the week!

Icon with green headphones with red heart behind on the rightThis is such an inspiring podcast!

☆☆☆☆☆

This really is the place to go for inspiration, wisdom and full on empowerment, especially as it relates to expressing and monetizing your purpose and creativity! I love Miriam’s style and authenticity!

~ Julie Reisler, Life Designer

Artpreneur: The Step By Step Guide to Making a Sustainable Living from Your Art by Miriam Schulman

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1 thought on “272: Create More Collectors, Not Content”

  1. What can you do if you live in a small, rural, northern community re: talking to people in-person? The majority of the population here are farmers and loggers – who, as a general rule, do not buy high-end luxury items like art unless it’s cheap. I do talk to doctors, govt staff, and others who might buy art, but I’d like to expand my reach. What do you suggest? Can “in-person” simply mean person to person conversations – online, over the phone/Zoom, etc.? Thanks!

    Reply

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Welcome!

Art business coach Miriam Schulman

I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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Artpreneur:

The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

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HOW TO SELL MORE ART