272: Create More Collectors, Not Content

The Inspiration Podcast logo with Episode 272 and image of Miriam Schulman smiling

with host artist Miriam Schulman

Are you ready to shatter the myth that creating endless content will skyrocket your art career? Brace yourself because, in this episode, I’m about to reveal the uncomfortable truth about what really drives sales for artists – and it’s not what you think.

“When planning our studio time, 20 hours a week or 4 hours a day should be your maximum. Any more than that, you’re burning yourself out in ways that isn’t helpful to your artistic practice.”- Miriam Schulman

In this podcast, you will discover…

  • The foundation of a successful art business relies on mastering the skill of selling.
  • The need to shift attention from creating endless content to actively building relationships and engaging with potential collectors. By dedicating time to meet people, share your art, and make offers, you can create genuine connections that lead to sales.
  • Successful art business growth involves embracing the vulnerability of rejection and putting oneself out there.

“You need to focus on getting out there and creating collectors. That’s what your time needs to be spent on.”- Miriam Schulman

“The only thing you need to be focusing on other than your studio practice and getting really good at your art is marketing, selling, and building relationships.”- Miriam Schulman

Links Mentioned

📕 Dr. Alex Soojung-Kim Pang’s Book: Rest delves into why overworking and under-resting can be harmful to yourself and your career.

🎙️ Dr. Alex Soojung-Kim Pang Episode 15. Why You’re More Inspired After You Rest with Dr. Alex Soojung-Kim Pang

📖 Artpreneur, by Miriam Schulman: The go-to handbook for artists aspiring to turn their passion into a sustainable and profitable career. This book offers inspiring stories and practical advice that empower artists to embrace a confident mindset and follow a clear path to creative and financial freedom.

📚 Schulman Art Book Club: Check out all the books mentioned on The Inspiration Place Podcast, including Rest by Dr. Alex Soojung-Kim Pang.


Artpreneur book cover featuring various color block shapes in blue, green and yellow. Battle Hymn of the Tiger Mother Cover of Rest featuring black and white flip flops against a white background.

About the host, Miriam Schulman

In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.

After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Listener shout out of the week!

Icon with green headphones with red heart behind on the rightThis is such an inspiring podcast!


This really is the place to go for inspiration, wisdom and full on empowerment, especially as it relates to expressing and monetizing your purpose and creativity! I love Miriam’s style and authenticity!

~ Julie Reisler, Life Designer


In honor of the 300th episode of The Inspiration Place podcast, I'm giving away three $100 Amazon gift cards!

There are 3 ways you can win:

  1. Leave an honest video review of the book Artpreneur on Amazon. Go to SchulmanArt.com/Amazon to leave your video review.
  2. Leave an honest review of the Artpreneur WORKBOOK on Amazon. Go to SchulmanArt.com/Workbook to leave your review.
  3. Leave an honest written review of the Audible version of Artpreneur on Audible.com. Go to SchulmanArt.com/Audible which will take you to the Audible listing. You must listen to at least one chapter and still have it in your library to leave a review.

Screenshot your review once it's live (or before you submit it), and email it to Miriam@TheInspirationPlace.net by April 18th to qualify!

If for any reason you’re unable to leave a review on Amazon but would still like to join us for the live coaching party, record an Instagram reel of your review instead and send it our way! Please note that this won’t qualify you to win one of the gift cards.



Every person who enters any of the three ways will be invited to a private 300th episode coaching party on April 18th

Other ways to enjoy this podcast

Listen on Apple Podcasts
Read the transcript
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1 thought on “272: Create More Collectors, Not Content”

  1. What can you do if you live in a small, rural, northern community re: talking to people in-person? The majority of the population here are farmers and loggers – who, as a general rule, do not buy high-end luxury items like art unless it’s cheap. I do talk to doctors, govt staff, and others who might buy art, but I’d like to expand my reach. What do you suggest? Can “in-person” simply mean person to person conversations – online, over the phone/Zoom, etc.? Thanks!


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I’m Miriam Schulman, your curator of inspiration.

I inspire art-lovers to reconnect with their creativity and profit from their art. Whether you paint simply for the joy of it or you’re serious about selling your work, and you’re ready to stop putting yourself on the back burner...You're in the right place. I've done it and I can inspire YOU how to do it too.

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