with host artist Miriam Schulman
Today, I’ve invited a guest expert in financial education for artists, because when you’re in business, you can’t ignore the numbers!
In this podcast, you will discover…
- How to identify your business blind spots
- Why thriving artists need to expand their capacity
- Why it is important to learn financial education from someone who works with artists
Links Mentioned
- minervafinancialarts.com
- Elaine Grogan Luttrull – “Arts & Numbers: A Financial Guide for Artists, Writers, Performers, and Other Members of the Creative Class”
About Elaine Grogan Luttrull
Elaine Grogan Luttrull, CPA-PFS, AFC® is the founder of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals and organizations. Her workshops and presentations have been featured nationally by the DeVos Institute of Arts Management, Americans for the Arts, the Arts & Business Council of New York, the College Art Association, Playwrights of New York, the Lark Play Development Center, Theatre Communications Group, the Pew Center for Arts & Heritage, the Juilliard School, the New England Conservatory of Music, Rhode Island School of Design, the Ohio Art League, the Ohio Arts Council, the Indiana Arts Commission, the Kentucky Arts Council, the Greater Columbus Arts Council, the City of Bloomington, the Broward County Cultural Division, and the Foundation Center.
Elaine teaches at the Columbus College of Art & Design, where she served as the Department Head for Business & Entrepreneurship from 2014-2018. Previously, Elaine served as the Director of Financial Analysis for The Juilliard School and in the Transaction Advisory Services practice of Ernst & Young in New York.
Elaine is the author of Arts & Numbers (Agate, B2 2013), and she contributed regularly to Professional Artist magazine. She is based in Columbus, Ohio where she serves on the boards of the Short North Alliance, Social Ventures, and the Financial Therapy Association.
IG: @MinervaFinArts
Facebook: /MinervaFinancialArts
Twitter: @MinervaFinArts
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine, Professional Artist Magazine, Igniting Creativity as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur: The Step-by-Step Guide to Making a Sustainable Living From Your Creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
Subscribe & Review in iTunes
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Listener shout out of the week!
Listened to Breaking Free of the Golden Handcuffs. Very powerful! I too remained in a position far longer than I should have: it was not a high powered position but it was well paying. However, omg, it was soul sucking and excruciatingly boring and monotonous. It allowed me a lot of things I would not have had if I worked in an office, gave me the opportunity to travel, some nice jewelry 😉 It didn’t give satisfaction, though. Eventually I left, pursuing university education. That was considerably better but proved not to be exactly what was in my heart: there was always the desire for art in some form or other. Listening to the experts I sought more sensible solutions. Did this provide either security or financial rewards, no, not at all. Had I listened to what I always knew, go with my gut/intuition, I could have saved years of frustration. Now I am making some real progress in developing my art. It really is not too late :).
~Carol Fillmore
Chelsea Artpreneur Studio · New York City
What’s the biggest bottleneck holding your art business back?
Maybe it feels like pricing. Maybe it’s finding the right collectors, choosing the right opportunities, or figuring out what deserves your attention next. Or maybe you can see 3 different directions your business could go, and you’re tired of guessing which one is right.
That’s what we’re working on at the Chelsea Artpreneur Studio, October 28–29 in New York City.
This isn’t a conference or another workshop where you leave with forty new ideas. I’m bringing together a small group of established artists for two days of hands-on strategy built around the actual problems you bring into the room. We’ll look at your business, figure out what’s really holding it back, make the decisions, and map out exactly what comes next.
You’ll also have a professional branding portrait session, plus plenty of time around the table with a small group of artists who take their businesses as seriously as you do.
You’ll leave knowing what’s actually holding your business back, what needs to change, and most of all, what to do next.
By application · Limited seats
