with host artist Miriam Schulman
Today, I’ve invited a guest expert in financial education for artists, because when you’re in business, you can’t ignore the numbers!
In this podcast, you will discover…
- How to identify your business blind spots
- Why thriving artists need to expand their capacity
- Why it is important to learn financial education from someone who works with artists
- Elaine Grogan Luttrull – “Arts & Numbers: A Financial Guide for Artists, Writers, Performers, and Other Members of the Creative Class”
About Elaine Grogan Luttrull
Elaine Grogan Luttrull, CPA-PFS, AFC® is the founder of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals and organizations. Her workshops and presentations have been featured nationally by the DeVos Institute of Arts Management, Americans for the Arts, the Arts & Business Council of New York, the College Art Association, Playwrights of New York, the Lark Play Development Center, Theatre Communications Group, the Pew Center for Arts & Heritage, the Juilliard School, the New England Conservatory of Music, Rhode Island School of Design, the Ohio Art League, the Ohio Arts Council, the Indiana Arts Commission, the Kentucky Arts Council, the Greater Columbus Arts Council, the City of Bloomington, the Broward County Cultural Division, and the Foundation Center.
Elaine teaches at the Columbus College of Art & Design, where she served as the Department Head for Business & Entrepreneurship from 2014-2018. Previously, Elaine served as the Director of Financial Analysis for The Juilliard School and in the Transaction Advisory Services practice of Ernst & Young in New York.
Elaine is the author of Arts & Numbers (Agate, B2 2013), and she contributed regularly to Professional Artist magazine. She is based in Columbus, Ohio where she serves on the boards of the Short North Alliance, Social Ventures, and the Financial Therapy Association.
About the host, Miriam Schulman
In case we haven’t met yet, I’m a watercolor and mixed media artist. My art has been featured in numerous publications such as Somerset Studio, and I’m the founder of The Inspiration Place where I give my students stepping stones to create beautiful art as well as the emotional support they need to stay inspired. See the art I create at art.SchulmanArt.com or learn how to paint with me at TheInspirationPlace.net
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Listener shout out of the week!
Listened to Breaking Free of the Golden Handcuffs. Very powerful! I too remained in a position far longer than I should have: it was not a high powered position but it was well paying. However, omg, it was soul sucking and excruciatingly boring and monotonous. It allowed me a lot of things I would not have had if I worked in an office, gave me the opportunity to travel, some nice jewelry 😉 It didn’t give satisfaction, though. Eventually I left, pursuing university education. That was considerably better but proved not to be exactly what was in my heart: there was always the desire for art in some form or other. Listening to the experts I sought more sensible solutions. Did this provide either security or financial rewards, no, not at all. Had I listened to what I always knew, go with my gut/intuition, I could have saved years of frustration. Now I am making some real progress in developing my art. It really is not too late :).
If you’re struggling to sell your art...
Perhaps the problem starts with your prices. Find the confidence to price your art perfectly for profits in this one day Virtual LIVE Workshop. You'll walk away with a step-by-step plan using my exclusive profit planning system.
Introducing... the Profit Planning Virtual Workshop
Take the mystery out of pricing your art for both in person and successful online sales.
APRIL 24, 2020 ~ 1-4 PM ET*
To sign up, go to schulmanart.com/workshop