with host artist Miriam Schulman
Life’s lessons can come from unexpected sources. Looking back on my days working on Wall Street, I realize I was marketing myself even when I was an employee. So no matter what kind of work you do: for someone else, or for yourself, marketing matters.
Marketing is about making yourself memorable.
In this podcast, you will discover…
What we’re unpacking in this episode:
- Extracting marketing lessons from my experience on Wall Street
- What you can learn about selling art from purse parties
- Refining your presentation skills and elevator pitch
There are so many more nuggets to be taken from this experience that I share here, such as knowing your clients and understanding how to present your art in terms that excite collectors versus the way some of us default to describing styles and mediums of art. I share a story about how the host shared her art collection with me, and it’s a great example you don’t want to miss.
People always collect art that has special meaning to them, and the more you can talk about your own personality, your own values, where you’re from, the more likely you’re going to connect…
Mentioned in this episode:
How to Use Your Natural Genius with Anna Tsui (Episode 218)
Get Access to the Artpreneur Accelerator:
About the host, Miriam Schulman
In case we haven’t met yet, I’m an artist and founder of The Inspiration Place, where I help other artists learn how to profit from their passion. Through online classes, business coaching programs, and a top-ranked podcast, I’ve helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. My signature coaching program, The Artist Incubator, helps artists go from so-so sales to sold-out collections.
After witnessing 9/11, I abandoned a lucrative hedge fund job to work on my art full time. Since then, my art and story have been featured in major publications including Forbes, What Women Create, The New York Times, Art of Man, Art Journaling magazine as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Check out my best-selling book with HarperCollins Leadership, Artpreneur, how to make money from your creativity, wherever books are sold. When I’m not in the studio, I split my time between New York City and a farmhouse in the country. I’d love to invite you to check out one of my free resources for art lovers (of every passion level) at schulmanart.com/freebies
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Listener shout out of the week!
My favorite art podcast!
Been a listener since day 1! Thanks for all your artistic enthusiasm! Continuing to listen and learn. Thank you!